Digital Marketing Executive
Job Role: Digital Marketing Executive
Job Location: Hyderabad, Telangana
Experience Required: 1-5 Years
Job Summary:
Are you a skilled digital marketer with a passion for driving results through SEO and paid advertising? We're seeking a Digital Marketing Executive to join our team and take our online presence to the next level. In this role, you'll be responsible for implementing SEO strategies to boost website visibility and managing paid advertising campaigns across platforms like Google Ads. You'll use your analytical skills to track campaign performance, optimize ad targeting, and collaborate with cross-functional teams to create compelling marketing assets.
Responsibilities:
· Develop and implement SEO strategies to improve website visibility and organic traffic.
· Manage paid advertising campaigns on platforms like Google Ads, ensuring optimal performance and ROI.
· Conduct keyword research and analysis to identify opportunities for content optimization and paid ad targeting.
· Monitor and analyze website analytics, campaign metrics, and KPIs to track performance and make data-driven decisions.
· Collaborate with content creators and designers to develop compelling ad creatives and landing pages.
· Stay updated on industry trends and best practices in digital marketing, SEO, and paid advertising.
Must-Have Skills:
· Proficiency in SEO techniques and best practices.
· Experience managing Google Ads campaigns and other paid advertising platforms.
· Strong analytical skills and the ability to interpret data to drive marketing decisions.
· Excellent communication and collaboration skills.
· Detail-oriented with the ability to manage multiple projects simultaneously.
· Familiarity with web analytics tools such as Google Analytics.
Good-to-Have Skills:
· Experience with other digital marketing channels such as social media advertising and email marketing.
· Knowledge of HTML, CSS, and website CMS platforms.
· Certification in Google Analytics or Google Ads.
· Copywriting or content creation experience.
· Understanding of A/B testing principles and methodologies.
Education Required:
· Graduate: B.Tech/B.E. in Computers, BCA in Any Specialization.
· PG: MBA, M.Tech, MCA in Computers, MS/M.Sc (Science) in Any Specialization.
· Experience with other digital marketing channels such as social media advertising and email marketing.
· Knowledge of HTML, CSS, and website CMS platforms.
· Certification in Google Analytics or Google Ads.
· Copywriting or content creation experience.
· Understanding of A/B testing principles and methodologies.
LOCATION
Hyderabad, Telangana
